Reasons to learn Perfumery | EPI 013 Podcast All Roads Lead to Aroma
The podcast 'Todos os caminhos vão dar ao aroma' is a podcast sponsored by Jarilo. In this podcast, Mariana, Jarilo's founder, explores the world of perfumery and tries to discover how perfume is made.
This article is the transcript of EP 013. Reasons to learn perfumery
[Beginning of transcript]
↳ In today's episode, I want to talk about the reasons why we might want to learn perfumery.
↳ Those of you who regularly listen to this podcast may have already started exploring the world of perfumery on your own, or perhaps you are still in the early stages of a certainly growing curiosity.
↳ Whatever your case, the fact is that understanding perfumery better can and should be a very enriching experience. In the complementary notes to the episode, I will leave links to places where you can deepen and learn this sublime art.
↳ To create a cozier atmosphere while recording the episode, I lit a Jarilo candle. Today I chose the Pieris candle — which smells of delicate flowers — to celebrate the eagerly awaited arrival of Spring.
↳ The FIRST REASON for wanting to learn perfumery is based on and justified by the consequent development of our sense of smell. As far as general culture is concerned — Portuguese and beyond — the sense of smell is still an underestimated sense — far too underestimated.
↳ But, although underestimated, the sense of smell actually has a huge impact on the daily lives of human society: scents subliminally shape our emotions, directly and indirectly influencing everyone's well-being.
↳ By studying perfumery, we learn to recognize notes, describe aromas, and create deeper connections with everyday smells.
↳ The SECOND REASON — some scientific studies suggest that stimulating the sense of smell daily and intentionally can generate a very positive result in one's cognitive health, helping to prevent very serious problems, such as dementia. Although it is a field that still needs more research, I find fascinating the idea that conscious smelling — consciously stimulating the sense of smell — brings us such profound and important benefits.
↳ The THIRD REASON — exploring our creativity, our more artistic side. Perfumery is universally considered an art form, on par with Music, Literature, and Painting.
↳ Through the sense of smell — aroma upon aroma, perfume after perfume — our psychological context is consolidated.
↳ Creating perfumes — even in an unpretentious way (as a playful activity) — is a perfect vehicle for the expression of ideas and emotions — it helps us narratively externalize our own psyche, our own consciousness. Creating a perfume is thus equivalent to telling a story — a story that is profusely narrated through harmonious combinations of smells.
↳ Perfumery thus allows us to translate thoughts and feelings into an aromatic tale: it allows us to conceive liquid stories that exhale ethereal phrases full of odorous words: which we wish to share with the rest of the world.
↳ The FOURTH REASON — learning perfumery also gives us the autonomy to create our own perfume, resulting in something unique and special tailored to us.
↳ Believe me, leaving home and walking around with a perfume we made ourselves proves to be something very rewarding and special. Even when it's an unfinished perfume, and therefore, still imperfect.
↳ We can also offer this perfume (after perfecting it and ensuring its safety) to our family and friends. I think there will be very few gifts more special than a perfume made specifically with someone in mind.
↳ The FIFTH REASON — learning perfumery is becoming a more informed consumer. By understanding the composition of perfumes, we can make more conscious choices, both in terms of ingredients and production processes, as well as coming to value the work of perfumers, the creators behind the work.
↳ The SIXTH — and for today, last — REASON is that for some, perfumery can represent more than a hobby — it can become a career.
↳ There are professional opportunities in the area, whether working in the industry, or even creating your own brand. Even if you don't intend to pursue a professional path, knowledge about perfumery can build bridges for recreational collaborations and new experiences.
↳ Furthermore, consider the example of Cláudia Camacho, the first independent Portuguese perfumer who created the world's first olfactory route — Portugal by Nose. You will also find the respective link in the episode notes.
↳ As you can see, learning perfumery is much more than just knowing smells — it's discovering the world in a different way — a new language — exploring creativity — taking care of memory — creating something unique — and even opening doors to new opportunities.
↳ In next week's episode, I will return to the conception of perfume to evoke spring — it will consist of part II of the process.
↳ Thank you for listening to this episode of the podcast 'Todos os caminhos vão dar ao aroma'. If you liked it, don't forget to subscribe — share with friends — leave a comment — or send an email to todososcaminhosvaodaraoaroma@gmail.com.
↳ I would love to know if any of these reasons sparked your curiosity. Send me an email and tell me all about it.
↳ Until next time.
[End of transcript]
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