Perfume as an emotional tool | EP 037
The podcast 'All Roads Lead to Aroma' is sponsored by Jarilo. In this podcast, Mariana, the founder of Jarilo, explores the world of perfumery and tries to discover how a perfume is made.
This article is the transcript of EPI 037. Perfume as an emotional tool
[Start of transcript]
↳ Hello everyone. I've already told you about essential oils, molecules, accords, laboratory materials, safety, and I've also shared the progress of my Perfumery projects.
↳ But I feel like I've failed to convey what's most interesting about wearing perfumes: The use of perfume as an emotional tool.
↳ And, although in episode 25 I talked about how to combine perfumes with moods, I think I failed to convey that a perfume is something we use not only to match our various moods but also to actively alter, shape, and improve them, thus tending to our emotions.
↳ It's important to note that this is a personal experience, which will differ from person to person. And that I'm not looking at this topic from a scientific or spiritual perspective, but rather from the perspective of an individual, personal sensory experience.
↳ Every morning when choosing which perfume to wear, I think about what I'm going to do that day and how I want to feel.
↳ On workdays in the office (in my employment), I try to wear a perfume that doesn't unduly invade my colleagues' space, but that also makes me feel that the portion of my time I'm selling to someone still belongs to me.
↳ Floral perfumes with honey notes make me feel more like myself despite being in an environment that doesn't completely belong to me.
↳ On free days wandering in nature, when I want to experience that 'forest bathing' effect, I choose perfumes with green notes. Those perfumes make me feel very happy. And that I am truly an integral part of that space.
↳ In those more homely moments, where the family is, for example, gathered around the table or watching a movie side by side on the sofa, I choose a perfume that makes me feel comfortable, more cozy. Perfumes with spicy, warmer, and sweeter notes have that effect on me.
↳ And I particularly like to use more abstract perfumes in more creative moments, whether professional or personal.
↳ When I buy a perfume (although I buy few perfumes, because what I really like is to buy samples and test them widely) I don't do it just because I like its aromatic complex, but because it makes me feel something specific. It's not a purely aesthetic choice – but an emotionally strategic choice.
↳ For example, I love gourmand perfumes, those really realistic ones that smell like an indulgent dessert – but then when I wear them, I have an oppressive sensation, almost as if the perfume weighs on my shoulders.
↳ Gourmands that I end up using frequently are rare, even though I love their smell. And the ones I do manage to use are usually those that prove to be less sweet.
↳ I also choose perfumes with another objective.
↳ Year after year, when the new holidays arrive, I use a specific perfume during those magical days, an aromatic complex I've never used before. And then, later, whenever I want to access the memories of that time, I use that specific perfume.
↳ It works like a non-photographic but olfactory album, where the perfume brings back the sensations experienced during that time of rest and leisure.
↳ Many people already do this, or choose a perfume for a very important day like their wedding day. But in my opinion, we can do this in seemingly less significant situations, and therefore do it in a more commonplace way. Thus, we transform what was mundane into something deeply special and unforgettable.
↳ Aroma is Memory.
↳ I invite you, for an experimental week, to think carefully before choosing which perfume to wear. Think about how you want to feel and if you have any perfume that has that intended effect on you.
↳ And at the end of the day, note in your notebooks whether the perfume had the desired effect or not. Thus, over time, you will understand your relationship with certain perfumes, and what gaps there are in your aromatic collection.
↳ For those who only have one perfume, well, the truth is that it's very unlikely that a single perfume can encompass all dimensions of your personality and identity, so I advise having a small collection of 3 to 5 perfumes. Not all of them need to be full-size, often a 10ml bottle is enough.
↳ Tell me by email if you also apply perfume in the morning from this more emotional perspective, or if you make a more aesthetic choice.
↳ In the next ep. we will review 3 perfumes and talk a little about the next chapter in the Jarilo saga.
↳ We are about to launch a new collection — and those in our WhatsApp community will have early access and special conditions. I will leave the respective link in the episode notes.
↳ Thank you for listening to this episode of the podcast 'All Roads Lead to Aroma'. If you liked it, don't forget to subscribe — share with friends — leave a comment — or send an email to todososcaminhosvaodaraoaroma@gmail.com.
↳ Until next time.
Happy olfactory experiences!
[End of transcript]
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